Web Performance Optimization: Tips from the Trenches


Why Performance Matters

In today’s fast-paced digital world, users expect websites to load instantly. Even a one-second delay can significantly impact user engagement and conversion rates.

Key Performance Metrics

Core Web Vitals

  • LCP (Largest Contentful Paint): Measures loading performance
  • FID (First Input Delay): Measures interactivity
  • CLS (Cumulative Layout Shift): Measures visual stability

Optimization Techniques I Use

1. Image Optimization

Images often account for the majority of a page’s weight. Here’s my approach:

// Use modern image formats
<picture>
  <source srcset="image.webp" type="image/webp">
  <source srcset="image.jpg" type="image/jpeg">
  <img src="image.jpg" alt="Description">
</picture>

2. Code Splitting

Breaking your JavaScript into smaller chunks:

// Dynamic imports for better performance
const HeavyComponent = lazy(() => import('./HeavyComponent'));

3. Caching Strategies

Implementing proper caching headers:

  • Static assets: Cache for 1 year
  • HTML: No cache or short cache
  • API responses: Vary based on data freshness needs

4. Critical CSS

Inline critical CSS and defer non-critical styles:

<style>
  /* Critical CSS here */
</style>
<link rel="preload" href="styles.css" as="style">
<link rel="stylesheet" href="styles.css" media="print" onload="this.media='all'">

Real-World Results

After implementing these optimizations on a recent project:

  • 70% improvement in LCP
  • 50% reduction in bundle size
  • 90+ Lighthouse performance score

Tools I Recommend

  • Lighthouse: For performance auditing
  • WebPageTest: For detailed performance analysis
  • Bundle Analyzer: For identifying code bloat
  • Cloudflare: For CDN and edge optimization

Remember, performance optimization is an ongoing process, not a one-time task!